A hamburger menu is a familiar element in UI design that you might recognize as the three-line icon tucked in the corner of many mobile apps and websites.

This navigation pattern has become essential for enhancing mobile usability by streamlining menu accessibility without cluttering the screen.

Understanding what a hamburger menu is in UI design is vital for creating intuitive and efficient user interfaces. It helps with managing screen real estate and ensures users can easily find what they need.

This article will unpack the nuances of hamburger menus, detail best practices, and provide actionable insights into making your digital navigation both user-friendly and visually appealing.

By the end, you’ll know how to implement responsive menus that enhance user experience (UX) across various devices.

What is a hamburger menu?

A hamburger menu is a compact navigation button, typically appearing as three horizontal lines. It’s used in UI design to hide and reveal content, usually in a slide-out menu.

This design keeps interfaces clean and maximizes screen real estate, especially for mobile navigation.

The History and Evolution of the Hamburger Menu

Early Origins

Introduced in 1981 by Norm Cox for the Xerox Star workstation

The hamburger menu, a familiar icon now, started its journey in 1981. Norm Cox designed it for the Xerox Star workstation.

The intent was to create a simple, recognizable icon that users could easily interact with, streamlining the navigation of digital interfaces.

Early use in Windows 1.0 and resurgence in modern mobile designs

Windows 1.0 incorporated the hamburger menu, pushing it further into the digital domain. However, it took a backseat for several years.

With the rise of mobile devices, this simple icon found its resurgence. Its potential to save screen real estate became invaluable in mobile UI design, where every pixel counts.

Rise to Popularity

Gained traction in the 2010s with the growth of mobile apps

As mobile apps bloomed in the 2010s, designers sought ways to enhance user experience on smaller screens.

The hamburger menu provided a solution by hiding navigation options until needed, thus maximizing visible content. Apps started adopting this minimalistic icon to declutter interfaces.

Major applications like Facebook, Gmail, and Amazon embraced the hamburger menu, cementing its place in modern design.

Users became familiar with accessing navigation through this icon, leading to widespread acceptance. It provided a clean, intuitive way to navigate complex interfaces without overwhelming the screen.

Key Benefits of the Hamburger Menu

Space Efficiency

Maximizes usable screen space, especially for mobile devices

Image source: Magdalena Jablonka

The value of screen real estate on mobile devices can’t be overstated. A hamburger menu frees up crucial space, allowing the primary content to take center stage.

Reduces visual clutter by hiding less frequently used options

Not every menu item needs to be in your face. By tucking away less important options, the interface looks cleaner and more focused.

Clean and Minimalist Design

Supports a minimalist interface by focusing on essential content

Minimalism isn’t just a design trend; it’s about usability. Hamburger menus keep the interface simple, emphasizing essential elements.

Prioritizes visual aesthetics by reducing distraction from navigation

Navigation can be distracting. Hiding it helps users concentrate on what matters most, maintaining a sleek, uncluttered design.

Consistent Across Platforms

Provides a familiar navigation structure across desktop, mobile, and tablet

Consistency is key. The hamburger menu works seamlessly whether you’re on a desktop, tablet, or mobile, giving users a unified experience.

Simplifies navigation for users regardless of device type

No one likes learning multiple navigation methods. A familiar icon streamlines the process across different platforms.

Reduced Cognitive Load

Helps users focus on key tasks by hiding secondary elements

In UI design, less is often more. Hiding secondary elements lets users zero in on their primary tasks.

Reduces decision fatigue by limiting visible options

Too many choices can be overwhelming. By displaying fewer items at once, it makes decisions easier and quicker.

Drawbacks and Criticisms of the Hamburger Menu

Reduced Discoverability

Hidden menus can lead to lower visibility of key features

When crucial navigation elements are hidden, users might miss them entirely. The icon tucks these away, making them less obvious.

Important navigation options may be overlooked by users

Users often skip over hidden options. Hence, significant features might remain unused.

Slower Navigation

Requires additional clicks/taps, leading to slower user interactions

Every extra tap or click counts. A hamburger menu demands more interactions, slowing users down.

Not ideal for high-engagement, frequent access features

For features that users need constantly, an extra step can be a hindrance. It’s not the best for high-engagement elements.

Accessibility Concerns

Difficult for users with motor impairments or those using screen readers

Navigating a hamburger menu can be challenging for those with motor impairments or who rely on screen readers. Not all interfaces cater to these needs.

Lack of clear labeling and complex nested structures can create barriers

Unlabeled icons and deeply nested menus? Not friendly for accessibility. These can create significant navigation barriers.

Overwhelming with Options

Hidden menus with too many choices can confuse or overwhelm users

An overload of hidden choices? Users often get confused and frustrated. Hidden doesn’t always mean simple.

Poor structure can lead to an inefficient and frustrating user experience

When hidden, options need clear organization. Poor structure results in an inefficient and frustrating user experience, defeating the purpose of ease.

Effective Use of the Hamburger Menu: Best Scenarios

Mobile Applications

Best suited for mobile interfaces where screen space is limited

See the Pen
UI to Code #1: Juuce App
by Eduardo Moreno (@emoreno911)
on CodePen.

Mobile screens are tight. Every pixel matters. The hamburger menu shines here, freeing up space for essential content.

Users get more viewable area, making interaction cleaner and visually appealing.

Ideal for apps with simple, secondary features that are not always in use

Not every feature needs to be front and center. Think of apps with settings or info users access occasionally.

Perfect candidates for the hamburger menu. Tuck away those secondary, less-frequent features neatly.

Content-Heavy Websites

Helps manage complex navigation structures on news or e-commerce sites

Content-heavy sites, like news portals or e-commerce hubs, thrive on organization.

The hamburger menu steps in, managing complex navigation structures effortlessly. Users navigate through numerous categories or sections without getting lost.

Organizes numerous categories or sections without cluttering the interface

Cluttered interfaces? A big no-no. By organizing options within the hamburger menu, interfaces remain clean.

Easy for users to find what they need, avoiding the overwhelming avalanche of links or menus.

Secondary Navigation

Suitable for hiding less essential options that don’t require immediate access

Every user task isn’t critical. Some options can wait in the wings. Hamburger menus are ideal for these secondary navigations.

Important tasks stay in focus, while less essential options are one tap away.

Keeps primary navigation clean and focused on core user tasks

Primary navigation shouldn’t be a mess. Keep it direct and user-centered. With secondary options tucked away, the main interface stays streamlined.

Users engage more effectively, without the frustration of navigating through unnecessary elements.

Alternatives to the Hamburger Menu

Tab Bar

Displays key sections or pages at the bottom/top of the screen

Image source: Tran Mau Tri Tam

When quick navigation is crucial, the tab bar steps in. It sits at the bottom or top, showcasing primary sections. Users spot key areas instantly, reducing the need to dig through layers.

Easy for users to switch between important sections with a single tap

Switching between sections? One tap does the trick. Users don’t hunt for options, making navigation swift and user-friendly.

Floating Menu

Offers constant access to navigation or key actions via a floating icon

A floating menu keeps essential actions within reach. Always visible, always handy. Users access key features without scrolling or searching.

Keeps the interface clean while providing easy reach to necessary features

The floating icon doesn’t clutter. It hovers, ready for action, ensuring the main interface stays pristine. Key features are a single tap away, making the design both functional and minimalist.

Mega Menu

Displays multiple categories or links simultaneously for easier navigation

Image source: Webflow

Mega menus lay it all out. Multiple categories, numerous links – all visible at once. Users see their choices immediately, simplifying the navigation of complex sites.

Works well for desktop or large-screen applications

Large screens demand more. Mega menus shine here, leveraging space to showcase extensive links. Ideal for desktop experiences where users expect thorough navigation options.

Progressively Collapsing Menu

Collapses secondary options under a “More” button as screen size decreases

Screen size changes; the menu adapts. Progressively collapsing menus hide secondary options under a “More” button. Smaller screens mean fewer visible choices, but key links remain upfront.

Maintains visibility of key links while adapting to various screen sizes

Flexibility is the game. Key links stay visible, regardless of device size. Users navigate efficiently, whether on a desktop or mobile, with the menu adapting dynamically to the screen.

Best Practices for Optimizing Hamburger Menu UX

Placement and Visibility

Place the icon in a familiar, easily accessible location (top left or right)

You don’t want users playing hide and seek, especially when looking for navigation options. Icon in the top left or right corner? Classic. Familiarly placed, users know exactly where to tap.

Ensure it is always visible and contrasts well with the interface

Visibility matters. The icon must pop. A contrasting color against the background ensures it stands out. No squinting or second-guessing.

Clear Labeling

Use text labels (e.g., “Menu”) to clarify the icon’s function

Icons can be cryptic. A little label like “Menu”? Clarifies everything. Users recognize it instantly, no ambiguity here.

Consider adding tooltips or hover states for additional clarity

Tooltips or hover states? Just in case someone still doesn’t get it. A short message that appears, adding that extra layer of guidance.

Responsive and Adaptive Design

Ensure the hamburger menu adapts well across devices and screen sizes

Different devices, different needs. Responsive design makes sure your menu looks good and functions well, be it on a smartphone, tablet, or desktop.

Implement animations or visual cues to guide user interactions

Animations and visual cues? Not just flair. They guide users, suggesting what happens next. It’s like a mini-tour every time they interact with the menu.

Testing for Usability

Conduct A/B testing and user feedback sessions to evaluate effectiveness

Theory meets practice in A/B testing. Split your user base, try versions, gather real-world data. Feedback sessions bring direct insight.

Monitor engagement metrics like bounce rates, time on site, and menu usage

Numbers speak. Bounce rates, time on site, menu usage stats – all crucial. These metrics reveal if your hamburger menu is hitting the mark or missing the point.

FAQ On Hamburger Menus In UI Design

Why is it called a hamburger menu?

The name comes from its visual resemblance to a hamburger: two ‘buns’ with a ‘patty’ in between. This simple icon has become a universal symbol for hidden or collapsible menus, making it a staple in responsive design and mobile-first design.

How does a hamburger menu work?

When tapped or clicked, the hamburger icon triggers the appearance of a menu overlay. This action reveals additional navigation options in a slide-in menu or drawer navigation.

It’s an effective way to keep the main interface clean while offering easy access to a full menu.

What are the benefits of using a hamburger menu?

Hamburger menus optimize screen space and improve the user experience by maintaining a minimalist design.

They allow users to access navigation patterns without clutter, making interaction intuitive. This design is especially beneficial in mobile interfaces where space is limited.

Are there any drawbacks to using a hamburger menu?

Some argue that hamburger menus hide essential navigation, potentially reducing the overall usability.

If users are not familiar with this pattern, they might overlook important content. It’s crucial to balance menu accessibility and visibility for an optimal user flow.

When should I use a hamburger menu?

Use a hamburger menu when designing for mobile devices or when screen real estate is limited. It’s ideal for web interfaces that require a clean, uncluttered look while still providing comprehensive navigation options. Always ensure it enhances, rather than hinders, the user experience.

How do I implement a hamburger menu in my design?

Start by designing a recognizable three-line icon. Implement it using CSS and JavaScript to toggle the visibility of your menu.

Use responsive design principles to ensure it works across various devices. Focus on maintaining menu usability and interface design best practices.

What are some best practices for hamburger menus?

Ensure the hamburger icon is consistently placed, typically in the top-left or top-right corner. Combine it with clear interaction principles, like a smooth slide-out menu.

Test for usability and make sure it’s accessible to all users. Keep the menu organization intuitive and straightforward.

Can a hamburger menu improve user engagement?

Yes, when implemented correctly, a hamburger menu can improve user engagement by decluttering the interface and focusing the user’s attention.

By providing a clean, interactive design, users are more likely to explore the content. Balancing navigation efficiency with effective design can enhance user-centered design.

Are hamburger menus still relevant in modern UI design?

Absolutely. While other UI components and navigation patterns are evolving, hamburger menus remain a critical tool for front-end developers.

They’re particularly relevant for mobile-friendly navigation and responsive menus, offering a compact and efficient way to improve digital navigation.

Conclusion

Understanding what is a hamburger menu in UI design is crucial for creating modern, intuitive, and user-friendly interfaces. This element, recognizable by its three-line icon, enhances mobile usability and preserves screen real estate. It’s essential for ensuring a clean and uncluttered interface design.

Key takeaways:

  • Compact navigation: Allows efficient use of limited screen space.
  • User experience: Enhances mobile navigation and improves accessibility.
  • Implementation: Involves designing a consistent icon, employing CSS and JavaScript, and following best practices.

Hamburger menus streamline user interaction, making it easier to explore content without overwhelming the user. Their relevance continues in the dynamic landscape of UI design, offering solutions for both mobile-first design and responsive design. Employing this pattern can significantly impact the user interface components and overall digital navigation on your platform.

By embracing the advantages and understanding potential drawbacks, you can utilize hamburger menus to create more effective and engaging web interfaces.

Author

Bogdan Sandu is the principal designer and editor of this website. He specializes in web and graphic design, focusing on creating user-friendly websites, innovative UI kits, and unique fonts.Many of his resources are available on various design marketplaces. Over the years, he's worked with a range of clients and contributed to design publications like Designmodo, WebDesignerDepot, and Speckyboy among others.