If you’re looking to grow your email list, a powerful WordPress email subscription plugin is essential. These plugins allow you to create forms, capture leads, and manage your subscribers with ease. The right plugin can help you build stronger relationships with your audience, increase engagement, and ultimately drive revenue.
In this article, we will share with you the best WordPress plugins that will help drive your marketing efforts in 2024—from those who want to try email marketing for the first time all the way to advanced marketers needing sophisticated, higher-level tools.
1. Omnisend
Omnisend is a renowned emailing marketing tool but also happens to be particularly great for eCommerce businesses. This plugin enables WordPress users to create and maintain email subscription forms in an effortless manner right on their website. Omnisend is all about powerful automation combined with user-friendly design options, which works wonders for elevating one’s marketing game.
Features:
- Drag-and-Drop Form Builder: Create subscription forms with great looks, fully customizable in minutes, without any coding knowledge.
- Pre-Built Templates: Get instant access to a set of beautifully designed newsletter, popup, and form templates that you can easily brand for yourself.
- Advanced Automation: Automated email greetings for welcome emails, cart recoveries, post-purchase follow-ups, and other different customer journeys.
- Multi-Channel Campaigns: Engage your audience across multiple channels using multi-channel campaigns. Use the power of email integrated with SMS marketing.
- eCommerce Integration: Perfectly integrates with WooCommerce and other platforms, allowing you to sync customer data for highly targeted campaigns.
Pricing:
- Free Plan: Offers up to 500 emails per month.
- Standard Plan: More premium functionality, starting at $16 per month with higher email limits.
- Pro Plan: $59/month. The Pro Plan is perfect for businesses requiring high-end and advanced tools as well as analytics.
Omnisend perfectly works for businesses that would like to integrate email marketing right into their sales strategy. It’s highly focused on automation and personalization.
2. OptinMonster
Among all lead generation tools out there, OptinMonster is one of the most used—and for good reason. It really specializes in creating catching, conversion-focused opt-in forms that would help turn your visitors into subscribers. Advanced targeting features are also part of its functionality and make sure your forms reach the right people at the right time.
Features:
- A/B Testing: Experiment with multiple versions of your opt-in forms to identify which performs best, optimizing conversion rates over time.
- Exit-Intent Technology: This allows you to capture visitors just before quitting your website, so you can show them personalized offers or subscription popups.
- Smart Targeting Rules: Control who sees your forms based on what a user does, where they are, or even from where they came to your site.
- Pre-Built Templates: Stylish, professionally designed templates that make it easy to create engaging forms and popups.
- Mobile Optimization: All forms are fully responsive, ensuring a great experience across devices.
Pricing:
- Basic Plan: $25/month for basic functionality and a single-site license.
- Best Plan: $125/month for all premium features and multiple site support.
OptinMonster is ideal for websites that would like to maximize their lead generation using intelligent targeting and high-quality form designs.
3. MailPoet
MailPoet combines general email marketing functions into one specifically for WordPress users. Unlike most of the rest, it allows the user to manage a listing, design a newsletter, and send out campaigns within a WordPress dashboard. Actually, this is what makes MailPoet a great choice for small businesses and bloggers who want everything in one place.
Features:
- Drag-and-Drop Email Editor: Send amazingly looking emails with no technical knowledge.
- Pre-Built Templates: A variety of email and subscription form templates are available to use, each one fully customizable.
- Automation Capabilities: Automate key processes that also include welcome emails, engagement campaigns, and post notifications.
- Subscriber Segmentation: Segment your list based on either activity or preference to send more personalized content.
- Built-In Analytics: Observe open rates, click-through rates, and every other key metric that will help you measure the performance of your campaigns.
Pricing:
- Starter Plan: Free, which allows for 5,000 emails per month with MailPoet’s sending service.
- Business Plan: $10/month for more advanced features and higher email limits.
- Agency Plan: $30/month or up, is ideal for managing multiple websites or more extensive subscriber lists.
MailPoet is a favorite for bloggers and small businesses that want an all-in-one solution because of its simplicity and seamless integration with WordPress.
4. WPForms
WPForms is a friendly WordPress plugin that somehow manages to find a great balance between flexibility and simplicity. Although at its core it’s a form builder, it does have some quite powerful features that enable you to build active email subscription forms with ease. The integration with the most popular email marketing services is seamless, which should make WPForms a trustworthy choice when it comes to growing subscribers.
Features:
- Drag-and-Drop Editor: Construct professional-looking forms within minutes with no coding knowledge.
- Conditional Logic: Control fields or options to appear based on end-user behavior within the form, adding up to personalization.
- Email Platform Integrations: Integrate WPForms with services like Mailchimp, AWeber, and Constant Contact to manage listings smoothly.
- Customizable Templates: Choose from a variety of pre-designed templates for different types of forms, including subscription forms, surveys, and contact forms.
- Responsive Design: On all mobile, tablet, and desktop devices, forms should look great and work perfectly.
Pricing:
- Basic Plan: $99/year for single-site users, with just enough to get them by.
- Elite Plan: $599/year for advanced capabilities and multi-site licenses.
In this case, WPForms is ideal for those who want one tool that can help with email subscriptions, not to mention other form-building needs.
Looking for More Options?
If the listed plugins above are not working for you, here’s a continued look at other impressive WordPress email subscription plugins:
- Email Subscription Popup: The Selzy plugin offers over 25 different templates, which can be easily customized for building pop-ups and sign-up forms. This is a good choice for searching businesses for simplicity with power due to behavioral targeting and analytics.
- Icegram Express: This plugin allows you to create popups, ribbons, and sidebars with advanced targeting options. It comes with free and premium plans starting from $129/year.
- Subscribe2: This plugin will work great for bloggers, sending email notifications whenever a post is published. Free plan to support 3,000 subscribers, while premium plans start at $5/month.
- BDOW!: Welcome mats, scroll boxes, smart bars—all in your service to hail more email lists. Its prices start at $12/month, with a free plan supporting up to 500 emails/month.
- Thrive Leads: Equips you with robust personalization tools and integrations that’ll enable you to make high-converting opt-in forms. Pricing: from $199 per year.
Conclusion
The best email subscription plugin for your WordPress site will rely on your goals and budget. Beginners and small businesses may find tools like MailPoet and WPForms an ideal starting point; simplicity and essential features in one. Those who want more advanced options might enjoy plugins like Omnisend and OptinMonster, which can offer robust automation and personalization.
If one is in need of something balanced and universal, the email subscription popup by Selzy will be a great solution. In-built templates one may easily customize, together with behavioral targeting and strong analytics, will turn this widget into an awesome alternative to premium plugins. Thus, building up your list and involving your audience in your offers will become straightforward.
