Your website looks great. But visitors still leave without buying.
The missing piece? Social proof.
Learning how to add Google reviews to Wix website pages solves this trust gap in under 10 minutes. Real customer feedback from your Google Business Profile displayed directly on your site builds credibility faster than any sales copy.
This guide walks through the complete process: installing a review widget from the Wix App Market, connecting your business listing, customizing the display layout, and publishing live reviews.
No coding required. Just 9 steps between you and a testimonial display that converts browsers into buyers.
Introduction
Adding Google reviews to a Wix website is the process of embedding customer feedback from your Google Business Profile directly onto your site pages.
Business owners need this when building trust with visitors, increasing conversions, or displaying social proof without manual testimonial updates.
This guide covers 9 steps requiring 5-10 minutes and a Wix Premium plan. If you’re still learning how to use Wix, the process remains straightforward.
Prerequisites
Before starting, confirm you have these items ready:
- Wix account with Premium plan (free plans don’t support external code embeds on live sites)
- Google Business Profile with existing customer reviews
- Google Place ID or your business address
- Access to Wix Editor, Editor X, or Wix Studio
Time estimate: 5-10 minutes
How big is Wix in the website builder market?
Discover the latest Wix statistics: market share, user growth, revenue, and trends shaping one of the most popular website platforms.
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Step One: How Do You Access the Wix App Market?
Open the Wix Editor for your website and locate the left sidebar. Click the Add Apps button to access the Wix App Market where third-party review widgets and integrations are available for installation.
Action
- Location: Wix Editor > Left Sidebar > Add Apps icon
- Navigation: The App Market search bar appears at the top of the panel
- Result: Full App Market interface opens with categories and search functionality
Purpose
The Wix App Market contains the Google Reviews widget options you need. Without accessing this marketplace, you cannot install review display apps on your site.
Step Two: How Do You Install a Google Reviews App?
Type “Elfsight” or “Google Reviews” in the App Market search bar. Select the Google Reviews by Elfsight app from search results and click Add to Site. The widget placeholder appears on your page within seconds.
Action
- Search: Enter “Elfsight” or “Google Reviews” in the search field
- Selection: Click Google Reviews by Elfsight from the results list
- Installation: Click the Add to Site button on the app page
- Result: Widget placeholder with sample reviews appears on your current page
Purpose
Elfsight is the most widely used review aggregator tool for Wix. It handles the connection to your Google Business Profile and provides layout customization without requiring any coding knowledge.
Step Three: Where Do You Position the Reviews Widget on Your Page?
Click and drag the review widget to your target section. Position it on your homepage, About page, or a dedicated testimonials section. Resize by dragging corners until the display looks balanced.
Action
- Location options: Homepage hero section, About page, dedicated Reviews page, product pages, or your landing page
- Placement: Click and drag widget to chosen page section
- Sizing: Drag corners to adjust width and height for readability
- Result: Widget sits in final position ready for configuration
Purpose
Strategic placement affects visibility and engagement. Reviews positioned above the fold or near call-to-action buttons generate stronger customer trust signals and improve conversion rates.
Step Four: How Do You Connect Your Google Business Profile?
Click the widget, then select Settings to open the Edit Widget panel. Navigate to the Source tab and enter your business name with full address, or paste your Google Place ID directly. Click Search and select your business from the results.
Action
- Access: Click widget > Settings > Edit Widget panel
- Source tab: Enter business name + address (street, city, zip) or Google Maps link
- Search: Click Search button, select your business from dropdown
- Result: Widget syncs with your Google Business Profile and pulls existing reviews
Purpose
The business profile connection enables automatic review feed sync. New customer testimonials appear on your Wix website without manual updates.
Step Five: How Do You Select a Layout Template?
Open the Layout tab in the left sidebar of the widget editor. Browse available templates including carousel, grid, list, and masonry styles. Click your preferred option and adjust the maximum width setting.
Action
- Navigation: Layout tab in widget editor sidebar
- Options: Carousel, Grid, List, Slider, Floating Badge, Masonry
- Selection: Click preferred template, then Customize
- Width: Set max width value in pixels
- Result: Reviews display in chosen review layout template format
Purpose
Layout selection affects user experience and page flow. Carousels work well for limited space; grids suit dedicated testimonial pages.
Step Six: How Do You Customize the Widget Header?
Click the Header tab in the sidebar. Toggle Show Header on to display your overall star rating, total review count, and a Write a Review button that encourages new customer feedback.
Action
- Access: Header tab in left sidebar
- Toggle: Show Header switch (on/off)
- Elements: Widget title, star ratings, review count, Write a Review CTA
- Result: Header elements display above review feed
Purpose
The header adds credibility at a glance. The review button creates a feedback loop for collecting more Google reviews.
Step Seven: How Do You Configure Review Display Settings?
Access the filter and moderation options within the widget settings. Set minimum star rating to control which reviews appear. Enable approval mode if you want to manually curate displayed testimonials.
Action
- Filters: Set minimum star rating (1-5 stars)
- Moderation: Enable Needs Approval or auto-display all reviews
- Author restrictions: Block specific reviewers if needed
- Result: Only filtered reviews show on your website
Purpose
Review moderation settings protect your brand presentation. Most businesses filter to 4+ stars while maintaining authenticity.
Step Eight: How Do You Customize Colors and Fonts?
Navigate to the Style or Design tab in your widget editor. Match background colors, text colors, and star colors to your Wix site design. Select font families and sizes that align with your existing responsive typography.
Action
- Access: Style or Design tab
- Colors: Background, text, star rating color values
- Fonts: Font family selection, size values in pixels
- Match: Align with website color scheme and branding
- Result: Widget matches site design seamlessly
Purpose
Visual consistency builds trust. A mismatched widget looks like spam; styled widgets feel native to your site.
Step Nine: How Do You Publish the Reviews Widget?
Click Save or Done in the widget editor to confirm your settings. Return to the main Wix Editor and click the Publish button in the top right corner. View your live site to confirm the review display works correctly.
Action
- Save: Click Save or Done in widget editor
- Publish: Click Publish button in Wix Editor (top right)
- View: Click View Site to see live result
- Result: Google reviews visible to all website visitors
Purpose
Publishing activates the widget on your live site. Without this step, changes only exist in draft mode.
Verification
After publishing, confirm everything works:
- Check live website for widget display on desktop and mobile
- Confirm correct business reviews appear (not a different location)
- Test responsive design across different screen sizes
- Verify Write a Review button links to your Google listing
- Check page load speed; widgets should load without delays
Troubleshooting
Reviews Not Appearing After Installation
Issue: Widget installed but shows no reviews on live site.
Solution: Confirm your Wix Premium plan is active. Free plans block external HTML embed code on published sites.
Wrong Business Reviews Displaying
Issue: Reviews from a different business location appear.
Solution: Re-enter business name with complete address (street, city, state, zip) in Source tab. Select the correct listing from search results.
Widget Not Loading or Showing Error
Issue: Blank space or error message where widget should appear.
Solution: Clear browser cache, republish website, check Elfsight account for view limits on free tier (200 visits max).
Reviews Not Updating Automatically
Issue: New Google reviews don’t appear on website.
Solution: Verify Google Business Profile is active and public. Check review feed sync settings in app configuration panel.
Alternative Method: HTML Embed Code
Some users prefer creating widgets directly on Elfsight.com or other platforms like SociableKIT and Curator, then embedding via HTML code.
Method A (App Market Installation)
- Time: 5-10 minutes
- Complexity: Beginner
- Best for: Users wanting full customization within Wix interface
Method B (External Widget with HTML Embed)
- Time: 10-15 minutes
- Complexity: Beginner to Intermediate
- Best for: Users needing advanced features from external widget platforms
Choose Method A when working exclusively within Wix. Choose Method B when needing features unavailable in the App Market version.
Related Processes
After adding Google reviews, consider these related tasks:
- How to add Google Analytics to Wix for tracking review widget engagement
- How to add a pop up on Wix for requesting customer reviews
- How to create a Wix website if starting from scratch
- How to add Google reviews to Squarespace if managing multiple platforms
FAQ on How To Add Google Reviews To Wix Website
Can I add Google reviews to Wix for free?
Partially. The Elfsight Google Reviews app offers a free tier, but it limits you to 200 page views. After that, reviews disappear until you upgrade. Wix Free plans also block external embed code on live sites entirely.
Do I need coding skills to embed Google reviews on Wix?
No. The Wix App Market handles everything through a visual interface. You install the widget, connect your Google Business Profile, customize the layout, and publish. No JavaScript or CSS knowledge required.
How do I find my Google Place ID?
Search your business on Google Maps and copy the URL. Alternatively, use Google’s Place ID Finder tool. Most review widgets also accept your business name and full address as an alternative to the Place ID.
Will new Google reviews update automatically on my Wix site?
Yes. Once connected, the review widget syncs with your Google listing automatically. New customer testimonials appear without manual updates. Sync frequency varies by app, typically within 24-48 hours.
Which Wix plan do I need to display Google reviews?
Any Wix Premium plan works. Free Wix accounts cannot embed external code on published websites. If you’re unsure about plans, check how to change Wix template options available at each tier.
Can I filter which Google reviews appear on my website?
Yes. Most review apps include moderation settings. Filter by minimum star rating (show only 4+ stars), require manual approval before display, or block specific reviewers. You control what visitors see.
Where should I place the Google reviews widget on my Wix site?
High-impact locations include your homepage, product pages, checkout area, and About page. Position reviews near purchase buttons or contact forms. Strategic placement within your site navigation flow increases conversions.
Does adding Google reviews slow down my Wix website?
Minimally. Quality review widgets like Elfsight load asynchronously, meaning they don’t block other page elements. Expect 0.1-0.3 seconds additional load time. Test your page speed after installation to confirm performance.
Can I customize the review widget design to match my Wix site?
Yes. Adjust colors, fonts, layout templates, header elements, and widget dimensions. Match your existing user interface styling for a cohesive look. Carousel, grid, list, and masonry layouts are available.
What if my business has multiple Google locations?
Add separate widgets for each location, or choose which listing to display in the Source settings. Each widget connects to one Google Business Profile. For multi-location businesses, create dedicated review sections per branch.
Conclusion
You now know how to add Google reviews to Wix website pages in under 10 minutes.
The process comes down to installing Elfsight from the App Market, connecting your business listing, and customizing the display to match your site design.
Customer testimonials do the selling for you. They build trust signals that copywriting alone cannot match.
Start with a carousel layout on your homepage. Filter for 4+ star ratings. Match your widget colors to your brand.
Then watch how visitor behavior changes.
Real customer feedback displayed at the right moment turns skeptical browsers into paying customers. Your review feed is now your best salesperson.
