How to Add Google Reviews to Squarespace

Visitors trust other customers more than they trust you. That’s just reality.

Learning how to add Google reviews to Squarespace turns that trust into conversions by displaying real customer feedback directly on your website.

No more hoping visitors check your Google Business Profile separately.

Squarespace lacks a built-in review feature. But third-party widgets and embed codes solve this in minutes.

This guide walks through three methods: widget tools like Elfsight and SociableKIT, manual embedding, and Google Places API integration.

You’ll get exact steps for connecting your business profile, customizing the review display, and pasting code into Squarespace.

Total setup time: 5-15 minutes depending on your chosen method.

How to Add Google Reviews to Squarespace

Adding Google reviews to Squarespace is the process of displaying customer feedback from your Google Business Profile directly on your website using embed codes or third-party widgets.

This pulls real testimonials onto your pages without manual copy-paste work.

Business owners need this when building trust with new visitors, showing social proof for services, or improving credibility for local search.

E-commerce stores, service providers, restaurants, and consultants benefit most from visible customer reviews.

This guide covers 3 main methods: widget tools like Elfsight and SociableKIT, manual embedding, and Google Places API integration.

Total time needed: 5-15 minutes depending on your chosen method.

Prerequisites

Gather these before starting:

• Google Business Profile with at least one published review
• Squarespace account (version 7.0 or 7.1)
• Admin access to your Squarespace site editor
• Your business name and full street address
• Google Place ID (required only for API method)

Skill level: Beginner for widget method, Intermediate for API setup.

No coding knowledge required for the widget approach.

Step One: How Do You Choose a Google Reviews Integration Method?

Three methods exist for displaying Google reviews on Squarespace: third-party review widgets, manual screenshot embedding, and direct Google Places API connection.

Widget tools like Elfsight, SociableKIT, Tagembed, EmbedSocial, and Curator.io handle everything automatically.

They sync reviews, update in real-time, and require zero JavaScript or HTML knowledge.

Quick Method Comparison

Widget tools win for most users; fast setup, automatic review sync, customizable layouts.

The API method suits developers who want full control over styling and data handling.

Step Two: How Do You Create a Google Reviews Widget Account?

Visit your chosen review aggregator platform and create a free account using email or Google sign-in.

Elfsight, SociableKIT, and Tagembed all offer free tiers with limited features.

After signup, you land on the dashboard where you create your first review widget.

Account Setup Actions

• Navigate to Elfsight.com, SociableKIT.com, or Tagembed.com
• Click “Sign Up” or “Get Started Free”
• Verify your email address
• Access the widget creation dashboard

Free plans typically allow one widget with basic customization.

Paid plans unlock multiple widgets, remove branding, and add review moderation settings.

Step Three: How Do You Connect Your Google Business Profile to the Widget?

Enter your business name and full address in the widget configuration panel to locate your Google listing.

The platform searches Google’s database and displays matching locations.

Select your business from the results, then authorize the connection to pull your reviews.

Connection Process

• Type business name + complete street address (example: “Blue Moon Cafe, 452 Main Street, Austin, TX 78701”)
• Select correct location from search results
• Click “Connect” or “Sync Reviews”
• Wait 10-30 seconds for initial review feed to load

The widget now pulls your star rating, review count, and individual customer testimonials.

New reviews appear automatically based on your sync settings, typically within 24 hours.

Step Four: How Do You Customize the Google Reviews Widget Design?

Select a layout template from the widget editor: grid, carousel, slider, list, or floating badge.

Each layout serves different purposes; grid works for testimonial pages, carousel fits sidebar placements.

Design Options

• Layout type: Grid, Slider, Carousel, List, Badge
• Colors: Background, text, star rating, borders
• Typography: Font family, size, weight
• Filters: Minimum star rating (show only 4-5 stars), hide specific reviewers
• Display count: Number of reviews visible at once

Match your Squarespace site colors using hex codes from your brand palette.

Enable the call-to-action button labeled “Write a Review” to encourage new customer feedback.

Step Five: How Do You Copy the Embed Code for Your Widget?

Click “Get Code,” “Embed,” or “Add to Website” after finalizing your widget customization.

The platform generates a unique code snippet containing your widget configuration.

Code Generation Steps

• Locate the embed button (usually top-right or bottom of editor)
• Select “HTML” or “Embed Code” option
• Copy the entire snippet including opening and closing script tags
• Save to clipboard or text file

The embed code typically contains a div element plus a script reference.

Keep this code handy; you paste it directly into Squarespace next.

Step Six: How Do You Add the Widget Code to a Squarespace Page?

Open the Squarespace Editor, navigate to your target page, and insert a Code Block where you want reviews displayed.

Paste your widget embed code into the code block field and save.

Squarespace Page Insertion

• Log into Squarespace > Click “Edit” on your site
• Navigate to the page (Home, About, Testimonials, or landing page)
• Click “Add Block” > Select “Code” under “More”
• Paste embed code into the HTML field
• Click outside the block, then Save

Preview the page to confirm reviews load correctly.

The widget should display your star rating, review count, and individual testimonials.

Step Seven: How Do You Use Code Injection for Site-Wide Display?

Code injection places your review widget across every page through footer or header placement.

Best for floating badges or sticky review elements.

Code Injection Process

• Go to Settings > Advanced > Code Injection (Squarespace 7.0)
• Or Settings > Developer Tools > Code Injection (Squarespace 7.1)
• Paste widget code into the Footer field
• Click Save

Footer injection loads the widget after page content; reduces impact on page speed.

Use this method when you want a persistent review badge visible on all pages.

Verification

Confirm your Google reviews display correctly across devices before going live.

Testing Checklist

• Desktop: Full-width display, all reviews visible, clickable elements work
• Tablet: Layout adjusts properly, no horizontal scrolling
• Mobile: Responsive design kicks in, reviews stack vertically
• “Write a Review” button redirects to your Google Business Profile
• New reviews appear within 24-48 hours of posting

Check multiple browsers: Chrome, Safari, Firefox, Edge.

Troubleshooting

Widget Not Displaying

Issue: Blank space where reviews should appear.

Solution: Verify you used a Code Block, not a Text Block; confirm the full embed snippet was pasted including script tags.

Reviews Not Loading

Issue: Widget frame shows but reviews stay empty.

Solution: Check that your Google Business Profile is public and has at least one review; re-enter your business address in the widget settings.

Styling Conflicts

Issue: Widget colors clash with site design or spacing looks wrong.

Solution: Add custom CSS through Design > Custom CSS; contact widget provider support for specific override codes.

Slow Page Load

Issue: Page takes longer to load after adding widget.

Solution: Move code to footer injection instead of inline placement; enable lazy loading in widget settings if available.

Related Processes

• How to add Google Analytics to Squarespace for tracking review widget engagement
• How to add a pop-up on Squarespace to collect email subscribers
• How to edit your Squarespace website for broader customization
• How to add an Instagram feed to Squarespace for additional social proof

FAQ on How To Add Google Reviews To Squarespace

Does Squarespace have a built-in Google Reviews feature?

No. Squarespace lacks native Google reviews integration. You need third-party widgets like Elfsight, SociableKIT, or Tagembed to display customer feedback. These tools connect to your Google Business Profile and generate embed codes for your site.

Is it free to add Google reviews to Squarespace?

Yes, free options exist. Elfsight, SociableKIT, and Tagembed offer free tiers with basic features. Free plans typically include one widget, limited reviews displayed, and provider branding. Paid plans remove branding and unlock review moderation settings.

What is a Google Place ID and do I need it?

A Google Place ID is a unique identifier for your business location in Google’s database. Most widget tools find your business by name and address automatically. You only need the Place ID when using the Google Places API directly.

Can I filter which Google reviews appear on my website?

Yes. Most review aggregator platforms let you filter by star rating, showing only 4-5 star reviews. You can also hide specific reviewers or moderate content before display. This keeps your testimonial carousel positive and relevant.

Will new Google reviews update automatically on my Squarespace site?

Yes, when using widget tools. The automatic review sync pulls new reviews within 24-48 hours of posting. Manual embedding requires you to update content yourself. Widget tools handle real-time updates without extra work.

Where should I place Google reviews on my Squarespace website?

High-impact locations include your homepage, services page, about section, and checkout pages. Place reviews above the fold where visitors see them immediately. Sidebar placements work for persistent visibility across pages.

What layouts work best for displaying Google reviews?

Grid layouts suit dedicated testimonial pages. Carousel sliders fit limited spaces like sidebars or footers. List formats work for single-column designs. Floating badges provide constant visibility without taking page real estate.

Can I customize the Google reviews widget to match my Squarespace design?

Yes. Widget tools offer color pickers, font selectors, and layout options. Match your brand colors using hex codes. Adjust spacing, borders, and star rating display styles. Most platforms preview changes before you generate the embed code.

Why are my Google reviews not showing after adding the code?

Common causes: using a Text Block instead of Code Block, incomplete embed snippet, or private Google Business Profile. Verify you pasted the full code including script tags. Check that your business has public reviews visible on Google.

Does adding a Google reviews widget slow down my Squarespace site?

Minimal impact when configured correctly. Place widget code in the footer through code injection for better performance. Enable lazy loading if available. Avoid multiple widgets on the same page to maintain fast load times.

Conclusion

You now know how to add Google reviews to Squarespace using widget tools, code blocks, and site-wide injection methods.

The entire process takes under 15 minutes.

Displaying customer feedback builds trust signals that convert browsers into buyers. Real testimonials from verified customers carry more weight than any sales copy you write.

Choose a review aggregator tool that fits your budget. Connect your business profile, customize the layout, and paste the embed code.

Your reviews now update automatically.

Test across desktop, tablet, and mobile to confirm responsive display. Monitor for new reviews and let that user-generated content work for your brand reputation.

Social proof sells. Put yours where visitors actually see it.