Subheadings. They’re not just fancy bits of text. They’re more like signposts on a road, guiding your readers through your content. When you know how to add subheadings in WordPress, it can make a world of difference to your blog or website.

Imagine reading a long piece of text without any subheadings. It would be like trying to navigate through a forest without a map. Tough, right? That’s where subheadings come in. They break down content into smaller, digestible chunks, making it easier for readers to understand.

But wait, there’s more! Subheadings aren’t just great for readers. They’re also loved by search engines. Yes, you heard it right!

Overview of the Article

In this article, we’re going to journey through the world of subheadings. We’ll discover what they are, why they’re important, and how they influence SEO. We’ll explore different methods to add subheadings in WordPress using various techniques.

And the fun doesn’t stop there! We’ll go through a step-by-step guide that shows you exactly how to add subheadings in WordPress. Then, we’ll look at some hot tips to create effective subheadings. Let’s dive in!

Understanding Subheadings in WordPress

Before we learn how to add subheadings in WordPress, let’s understand what a subheading is. Picture a book. It has a title. Then, it has chapters. Each chapter has a title too, right? These are like subheadings. They provide an idea of what the content is about. In the context of a blog post or webpage, subheadings are smaller headings under the main title that divide the content into sections.

Role of Subheadings in Content Structure

Now that we know what a subheading is, let’s look at its role. Think of your content as a house. The main title is the roof, and the subheadings are like the walls that divide the rooms. Each room, or section, has a purpose. The same applies to subheadings. They structure your content, making it more organized and easier to read.

Impact of Subheadings on SEO

You might be wondering, “What does SEO have to do with subheadings?” Well, quite a lot! SEO, or Search Engine Optimization, is all about making your content discoverable by search engines. And subheadings play a key role in this.

When you include keywords in your subheadings, search engines can understand what your content is about. This can improve your site’s visibility and ranking in search results. So, knowing how to add subheadings in WordPress can make your content more SEO-friendly!

And that’s not all! Subheadings also enhance user experience. They make your content scannable, allowing readers to quickly find the information they need. This can increase your site’s engagement rate and reduce bounce rate. So, subheadings are pretty powerful, right?

Different Methods to Add Subheadings in WordPress

So, you’re eager to learn how to add subheadings in WordPress, right? You’re in the right place! There are several ways to do this, and we’ll walk through them one by one. Let’s get cracking!

Using WordPress Editor

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WordPress Editor is like the control room of your WordPress site. It’s where you create and edit your posts and pages.

And guess what?

You can add subheadings right here! It’s simple, easy, and doesn’t require any additional tools or plugins.

Using Theme Customizer

Did you know that your WordPress theme can help you add subheadings too? It’s true! The WordPress Theme Customizer is a versatile tool that lets you tweak your site’s appearance, including subheadings.

In some themes, you can add subheadings to your site title and tagline. This can be great for adding more information or keywords to your title.

Now that we’ve looked at different methods, let’s dive into the nitty-gritty of how to add subheadings in WordPress.

Step-by-Step Guide to Add Subheadings in WordPress

Fasten your seatbelts! It’s time to learn how to add subheadings in WordPress. We’ll walk through each method, step by step. You’ll be a subheadings pro in no time!

Adding Subheadings Using the WordPress Editor

Creating a New Post/Page

Ready to create a new post or page? In your WordPress dashboard, you’ll find the ‘Posts’ or ‘Pages’ menu. Select ‘Add New’, and you’re all set to create!

Adding Subheadings

Here’s where the magic happens. In the WordPress Editor, you’ll see a toolbar at the top of the text editor. See the ‘Paragraph’ drop-down menu? Click on it, and select ‘Heading’. This creates a new heading.

But wait, how do we make this a subheading?

How meta, right? I’m screenshotting this very section

That’s easy! Just below the ‘Heading’, you’ll see options for different heading levels. These are like the sizes of your headings.

‘Heading 2’ is a main heading, ‘Heading 3’ is a subheading under the main heading, and so on. Choose the level that suits your content structure. And voila, you’ve added a subheading!

Formatting Subheadings

You’re not just adding subheadings. You’re also formatting them to make them stand out.


You can change the text size, make it bold or italic, add links, and more. Remember, subheadings are signposts. So make them noticeable!

Adding Subheadings Using Theme Customizer

Your WordPress theme isn’t just about looks. It can also help you add subheadings!

Accessing Theme Customizer

From your WordPress dashboard, go to ‘Appearance’, and then ‘Customize’. This opens the Theme Customizer, which lets you change your site’s appearance.

Modifying Site Title and Tagline

In the Theme Customizer, you’ll see a ‘Site Identity’ section. Here, you can edit your site title and tagline. Want to add a subheading to your title? Just add it to your tagline! It’s a neat trick to add more information or keywords to your site’s title.

And there you have it! You now know how to add subheadings in WordPress using different methods. But before we wrap up, let’s look at some tips to create effective subheadings.

Tips for Effective Subheadings

Now you’re a pro at adding subheadings in WordPress, it’s time to make them shine. You see, subheadings aren’t just about breaking down content.

They’re also about grabbing attention, providing information, and improving SEO.

Let’s check out some tips to make your subheadings effective.

Keeping Subheadings Concise

The golden rule of subheadings? Keep them short and sweet. Subheadings are like previews of your content.

They should give an idea of what the section is about without revealing everything. Make your subheadings concise and to the point. They’ll be easier to read and scan, which can enhance user experience.

Making Subheadings Informative

Your subheadings should tell your readers what to expect from the section.

They’re like promises that you make to your readers. So, make sure they’re informative. If a subheading is vague or doesn’t accurately represent the section, it can confuse your readers and break their trust.

Always ensure your subheadings provide an accurate summary of the content.

Using Keywords in Subheadings

Remember how we talked about subheadings and SEO? Keywords play a huge role in this.

When you include relevant keywords in your subheadings, it can improve your site’s SEO.

Search engines can understand what your content is about and rank it appropriately. But remember, don’t stuff your subheadings with keywords. It should feel natural and meaningful.

FAQ about how to add subheadings in WordPress

How do I add subheadings in WordPress?

Sure thing! When editing a post or a page, select a text block and click on the “Paragraph” dropdown in the block settings. Here, you’ll find options to change it to different headings, from H1 (largest) to H6 (smallest).

Select the one you want as your subheading – H2, H3, or H4 are commonly used.

What is the role of subheadings in my WordPress site?

Subheadings are not just for show! They structure your content, making it easier for readers to navigate. Plus, they’re SEO gold – they help search engines understand the structure and relevance of your content.

So, use subheadings to highlight key points or topics within your post or page.

Can I customize the style of my subheadings in WordPress?

Absolutely, you can! You’ll need to dip into some CSS, though. You can add custom styles to your subheadings by modifying your theme’s CSS file, either directly or through a child theme. Just be sure to target the correct heading tag (H1 through H6) in your CSS rules.

How do I add multiple levels of subheadings?

To add multiple levels, simply use different heading tags. Typically, H1 is used for your main title, then H2 for primary subheadings, and H3 (or lower) for further sub-sections.

In your WordPress editor, select the text and choose the appropriate heading level from the dropdown menu.

Can I use a plugin to manage my subheadings?

You bet! WordPress is all about plugins, and there are several you can use to help manage your subheadings. One such plugin is Easy Table of Contents. It generates a table of contents for your posts, pages, and custom post types based on your subheadings.

Is there a limit to how many subheadings I can use?

No limit at all. You can use as many subheadings as needed to structure your content. Just keep in mind that readability and user experience should be your main concerns. Too many subheadings may make your content look cluttered and difficult to follow.

What’s the difference between a subheading and a subtitle?

Good question! A subtitle is generally a secondary title that provides extra information or context about the post. A subheading, on the other hand, is used within the content to divide it into smaller sections. They serve different purposes and are typically formatted differently.

Can I add links to my subheadings?

Sure can! Just like any other text in WordPress, you can turn your subheadings into links. Simply highlight the subheading text and click on the link button in the toolbar, then enter the URL you wish to link to.

How important are subheadings for SEO?

Very! Subheadings are a big deal for SEO. They make your content more readable and help search engines understand it better. By using keywords in your subheadings, you improve your chances of ranking higher. But remember, don’t stuff them with keywords – keep it natural.

Can subheadings include images or icons?

While not typical, it is possible to include images or icons in your subheadings. You would need to add HTML in the text editor to do this. Just be careful to ensure it doesn’t disrupt the overall layout and design of your page.


What a journey it’s been! We’ve explored the world of subheadings, their importance, and how they impact SEO. We’ve looked at different methods to add subheadings in WordPress, from using the WordPress Editor to plugins to the Theme Customizer.

And let’s not forget the step-by-step guide that showed you how to add subheadings in WordPress. Plus, some hot tips to create effective subheadings that are concise, informative, and SEO-friendly.

So, what are you waiting for? Dive in, add subheadings to your content, and see the magic happen. They can enhance your content structure, improve user experience, and boost your SEO. And with these tips and tricks, you’ll be creating eye-catching and effective subheadings in no time!

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