Testimonials are essential in building trust with potential customers. Before people buy a product or a service, they want to be sure that they’re making the right choice. A good number of positive testimonials might be the last push needed to convert hesitant buyers into loyal customers.
If you’re considering adding testimonial content on your site, you’ll be glad to know that it’s easily done in WordPress using free or premium plugins. Most plugins use shortcodes to insert the content into any part of your site, so no actual coding is required. Some premium plugins even have visual editors that let you preview testimonials before publishing.
There are many plugins for this task, but we’ve rounded out the ten best WordPress testimonial plugins for crafting the perfect testimony page to support your product or service. These are the best-rated plugins from the WordPress.org and Codecanyon repository, and all plugins have been updated to this year.
Here are the 11 best WordPress testimonial plugins:
Testimonial Plugins for WordPress
#1. Easy Testimonials
Easy Testimonials plugin has a free and pro version. The free version allows for displaying testimonials with images and links to other pages on your site (such as a sales or landing page). Testimonials are created just like blog posts, and you can choose to display any collection of testimonials on a sidebar using a widget or anywhere else on your site using a shortcode. Testimonials can be displayed randomly on sidebars.
For a $59 upgrade (single site license), you can create a form that will enable customers to leave their own testimonials on your page. Also, you’ll have over 75 themes to choose from, seven transitions for the widget, advanced styling options including avatar size and any new features that developers will add in the future.
#2. Testimonials Widget
Testimonials Widget also has a free and premium version. The free version offers basic display functions for testimonials. Its primary feature is the random or specific rotation of testimonials by widget, shortcode or theme function. Testimonials can be filtered by category or tags.
Transition includes a carousel, slide and fade animations with support for text, image and video. When using shortcodes, you can configure it to show all testimonials, recent ones, randomly or by category or tag. The premium version offers support, caching, excerpts, user-submitted testimonials, RSS feeds and “More” links.
#3. Testimonial Basics
Testimonial Basics keeps everything simple and to the point, without over complicating something as basic as adding a testimonial. But even though it is simple, it does not lack by any means. The plugin is filled with styling options and different fonts(nine to be exact) to help you customize the appearance of the testimonials. The plugin provides the testimonials to support a five-star rating system as well as Gravatars. This means that you don’t have to go through any hassle of uploading an image, granted the person who has written the testimonial has a Gravatar.
Other than this, there are also input forms that you can use either as widgets or shortcodes to get testimonials from customers directly on your website. Then you can immediately display it with the help of another shortcode or widget. Everything is that easy and intuitive. Overall, the plugin is an ideal choice for people who don’t wish to spend time on configuring their testimonials.
#4. Handsome Testimonials
This plugin’s best feature is the handful testimonial pre-built themes available in the free version. You can customize almost all elements of design including background colors, text size and image shape. The design editor has a live preview so you can see what your testimonial looks like before publishing.
All settings are saved in an auto-generated shortcode that you can then insert anywhere in your site. Widgets are also supported, and you can use the shortcode within a widget if you want.
#5. Strong Testimonials
Strong Testimonials is a free full-featured WordPress testimonial plugin that works out of the box. It supports shortcode and widget displays, with the ability to filter testimonials by categories. When displaying several testimonials, you can add pagination with a specified number of items per page. You can choose to show the full text for each testimonial or show an excerpt with a customizable “Read More” link.
Not only does this plugin provide the basic display functions found in most plugins, but it also enables users to create a testimonial submission form – a feature that’s mostly available for an upgrade with other plugins. On top of the default shortcode display option, you can also create slide shows for any number of testimonials (chosen by you or randomly). Multiple slide shows can be used on the same page, and you can customize the transition interval and speed.
#6 Testimonials Showcase
This is a premium plugin that costs $16 from Codecanyon. Testimonial content is displayed in two ways: Grid and Slider. The Grid puts testimonials in boxes with any number of rows and columns you specify. The Slider is best to show on your homepage header, which you can insert using a shortcode.
More features include 15 custom layouts, star ratings, rich snippets for Google search and testimonial submission using a form. A shortcode generator makes it easy to style and preview testimonials before publishing them.
#7 Testimonials WordPress Plugin
Testimonials WordPress plugin is not to be confused with the previous plugin, Testimonials Showcase. Although both are from Codecanyon, they are made by different developers. This plugin (premium cost at $18) offers to display modern and clean testimonial designs in four ways: grid, thumbnail slider, slider, and list.
Screenshots of each style are found on the product page, and you can also run a demo by clicking the “Live Preview” button. Visual Composer is integrated with the plugin for code-less creation of testimonials and submission forms. Also available is the shortcode generator with live preview, similar to Testimonials Showcase. Designs are responsive and will look great for all screen sizes.
#8. GS Testimonial Slider
GS Testimonial Slider allows a user to create testimonial sliders anywhere in the site using shortcodes. Built-in designs are available out of the box, but you can customize design elements from the back-end if you want.
Custom post types are supported and each testimonial can display an image, with an option to adjust height and width (available in the Pro version). Upgrading also activates more transition styles, themes and image shapes. You can also control slider behavior like speed, pausing on hover and toggling the navigation arrows.
#9. Rich Reviews
If you want your reviews directly from your customers but you don’t wish to spend a dime, this plugin should do the job. Rich Reviews enables a site owner to collect reviews from customers via the website and display chosen reviews anywhere in the site using shortcodes.
Testimonials can be posted in any post, page, sidebar or footer widget. Shortcode customizations allow you to generate an aggregate review rating from some reviews, e.g., an average of 4.5 from 10 reviews.
#10 AB Testimonial Plugin
AB Testimonial plugin costs $17 and displays testimonials using jQuery sliders. It’s responsive, translation ready and uses shortcodes to show the slider. Two built-in designs are available, and testimonials can be filtered by category and can be limited to displaying a specified number of testimonials per slide.
It also supports user-submitted testimonials via Ajax form, and you can screen them first and control which ones are included in a slide. There seems to be no mention of the option to change design elements like color or text, so this may not be the best choice if you want to have more control over the slider’s appearance.
#11 Clean Testimonials
Clean Testimonials is another free plugin that displays testimonials using shortcodes or PHP code (for developers). In addition to being able to display testimonials in any part of a website, the plugin also enables visitors to submit their testimonials. This is done using another shortcode to display the submission form. Visitors can choose which details to display in their submission, and they can also upload their photo via the form.
The testimonials can be displayed with pagination if WP-Paginate is installed. You can display all testimonials, filter by certain categories or randomly all using different shortcodes or built-in widgets.
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It’s easy to get overwhelmed with which plugins would be perfect for your testimonial content, but with this roundup, you should know which ones are important to you and your audience. Whether you’re looking for basic functionality or advanced customizations, there is at least one plugin in this list to suit your purpose. The choice comes down to whether or not to go with a free or premium plugin for creating a testimonial page for your site.
Free plugins can offer some functions that paid plugins to do, but most of the time these free plugins will have limitations or you don’t always get the support that you might need when you run into some issues. On the other hand, premium plugins can have too many options that you don’t need, and you might end up paying for something you could have gotten for free.
If you’re looking for a free option with most features, Strong Testimonials seem to be an excellent choice. For a feature-packed premium option, Testimonials Showcase looks like it has all possible features. Again, it boils down to knowing which features are an absolute must and which ones you can do without. In the end, the goal should always be to gain your visitor’s trust by reading these testimonials and for them to finally click on the Buy button.