SEO or search engine optimization is a set of rules which if followed, increases the likelihood of content or a site to appear higher in the ladder of search engine results.
For example, your content might be good, but people can’t find your site by Google because it is on the second page of the search results (by the way, many people don’t even know that Google shows multiple pages of search results).
Now if that content undergoes certain tweaks with keywords and other things, then it is likely to appear on the first page or even the top three search results. Making your site and content SEO friendly is crucial as many people search the net through SEOs and not by memorizing URLs and domain names.
Fun Fact: No.1 position in Google searches get 33% of total traffic which keeps on decreasing rapidly and positions from no. 10 onwards, altogether share a measly 10% of the traffic.
Now, besides from ranking in traffic from Google and other search engines, an SEO optimized content will also be more successful in its social media promotional campaigns, have increased usability and also improve the user experience.
Now you can do some researches and study on how to optimize your site and content for SEO or you can take help of some tools. If you are a WordPress user, then you know that the CMS is filled with several useful plugins for increasing your site’s usability.
Here we will be talking about WP Meta SEO plugin and how it can help you get better search engine rankings.
WP Meta SEO Plugin Review
WP Meta SEO is a free SEO manager which comes with tools that give you greater control over all your meta content and images. The plugin is always ready to help you better manage your SEO and give you a better position on the search engine ladder than your competitors.
Installing The Plugin
Installing WP Meta SEO is simple and straightforward. You simply need to head on over to your WP admin area and then go to Plugins -> Add New.
On the page that appear, you want to click on the search bar and write WP Meta SEO. After that, just click install and it gets installed on your WordPress site.
After installation is done, a WP Meta SEO section will appear on the left side menu.
From here you will get to control all your meta content and images as well as features like bulk SEO content, image optimization, SEO on-page, 404 and redirects and so on.
Here is a quick and comprehensive look at everything you can do with WP Meta SEO.
The WP Meta SEO dashboard offers a concise and elaborated overview of how well optimized your site is for SEOs along with areas for improvement. You get an intuitive and easily understandable percentage score for the optimization level for permalinks, meta title, meta description, wrongly resized images, image metadata, new or updated content, link titles and 404 error pages.
At the bottom of the dashboard, you also get a glimpse of how well your site ranks on Alexa.com!
#2. Bulk Meta Editing
It is good SEO practices to give meta description to your site’s content. The Meta Title gets displayed in search engine results as a page title and the Meta Description as the page description. It is always beneficial to include something attractive here.
The plugin also allows you to see how it will look on the Google search page. You can go to the Pages section on the left side menu and click any page. Scroll a little down, and you will see the WP Meta SEO – Page optimization settings.
A Meta Title accompanied by a Meta Description will make your content richer for search engines and hence increase your chance of getting a better rank as well as traffic.
Again, if you haven’t ever put any meta descriptions on your content but have uploaded a significant amount of them then it will be a tedious and frustrating job to go through each one and update it. Luckily, WP Meta SEO lists all your post, pages, custom post types in one place under the Content meta section and allows you to perform bulk actions.
You can type your meta content, fix image sizes and also perform a bulk copy to save a lot of time.
The same goes for images too. There is a dedicated area for you to provide metadata about your images located under the Image Information section.
From here you will be able to add title, legend, alternative texts and description attributes to your images as well do bulk actions to make your work easier and time-saving.
Sitemaps are XML files acting as an archive for all URLs of all the web pages of your website. The primary purpose of a sitemap is to help search engine crawlers navigate through all the links of all your web pages so that it doesn’t miss out on anything.
That being said, sitemaps are not for navigation purposes but rather for internal linking and should be easily discoverable by web crawlers. If the search engine manages to index all your pages, then your site will gain more trust, ergo a better position on the ladder.
SEE MORE: Top WordPress SiteMap Plugins to Try
Now with WP Meta SEO, creating a sitemap is a breeze as the plugin offers a very intuitive and user-friendly interface to work with. You will be able to generate XML sitemaps, HTML sitemaps, provide sitemap sources like menu selection, post, a category of post, etc. you will also be able to provide an update frequency and priority for each sitemap link.
#4. Image Resizing
WP Meta SEO provides an ImageRecycle Plugin under the Image compression section. A site loaded with images that have huge sizes can hamper your load times whereas a site divorced of images is plain mundane.
Many users try to reduce the size of the images in their content, by using handles by end up with an HTML resizing. Now this is bad SEO practice as well as compromises on your page load time as well as image quality.
The plugin comes in handy in this context as it allows for dynamic image resizing and offers the feature in a bulk edition view. You will be able to easily change the size of the images in your article with minimal waste of time and also won’t have to bother about broken links.
#5. Redirects, Link Editor And 404 Manager
Nobody likes to click on a link and be greeted with a 404 error. Not only does these cause user dissatisfaction but can also a bad SEO practices and negatively affects your content marketing campaign. The plugin can be of help to you in this regards as well.
It comes with an internal broken link checker as well as redirect tools that help to solve most 404 errors.
Furthermore, you also get to bulk edit the link titles.
Now, the link title attribute doesn’t directly affect your SEO performance, but it can and does influence the users’ click behavior which in turn does and thus affecting the SEO performance indirectly.
Overall, the plugin quickly helps you to redirect all your internal 404 errors as well as those which comes from external sources, i.e. links that have a broken backlink. You can also index valid links for redirection as well as perform one click redirection. Link removal from your content can also be done conveniently and quickly from the Link Editor section.
#6. Google Analytics
Most people use Google as their primary search engine, and hence you are optimizing your content for Google, as that makes the most sense. So why not take the help of some dedicated tools from Google that will give you analytical data to better curate your documents for better SEO rankings.
The plugin allows you to activate Google Analytics in a couple of clicks. Then from the main WordPress admin page, you will get all the necessary information about your stats along with a graph view, clean data tables, and nearly a hundred different statistics screen view.
A very useful means for analyzing your current SEO predicament.
#7. Other Features
Apart from all the features mentioned up until now, the plugin does boast a few more useful ones. For example, if you are educated in the field of SEO and are an SEO professional then you will get the option to force SEO criteria on the page validation whenever you need to.
It also maintains the WordPress framework is making it very light and compatible. And speaking of compatibility, WP Meta SEO is also Compatible with mostly all themes and even other 3rd party plugins like WooCommerce and Visual Composer.
Overall, WP Meta SEO comes with a host of useful features and functionalities. It comes with a tool that makes tweaking your content for better SEO performance much simpler and time efficient.
The plugin can be considered of most help to webmasters how to have a lot of content and are now considering of providing them with meta descriptions as well as adjusting image resolutions and so on. The plugin can help these users in a jiffy with its bulk action facility. Furthermore, it also serves as an excellent tool for tackling issues like broken links and other nuisance that a website eventually is bound to face.
Even if you already have an SEO enhancing plugin, it is worth to try out WP Meta SEO. It is not in specific an SEO enhancing plugin as much as an SEO manager. In juxtaposition with your present SEO plugin, you will see that your content is soaring new heights in the SEO ladder.