About 500 websites are launched every minute from all over the world. Google knows that out of those 500 sites, many of them will become inactive within the first year. So they don’t invest too much time on them if any. You can see from the following chart, that mature and stable domains are the ones that are ranked higher in Google search results.

Domain-Age-in-Google-Results

Truth be told, it can take up to nine months for Google to find your new WordPress site naturally.

But don’t slit your wrists just yet.

Because I have good news too. You don’t have to wait that long; with a bit of work, you can demand Google’s attention faster. And the faster you grab Google’s attention, the faster you’ll start getting organic traffic to your website.

If you’re reading this, don’t be tempted to initiate methods that may harm your website (Google “knows stuff”). This post, on the other hand, provides nine easy, quality methods of increasing your traffic and getting ranked faster on Google.

How Search Engines Work?

It’s important to understand Google’s mission statement. If you understand the aim of Google – and other search engines – you will know better what you need to do to get your new WordPress site ranked faster.

It needs to be said. If your website has crap content, it’s never going to get to the first page of Google’s search results. And if by some miracle it does, it won’t stay there for long. Because if your website is crap, it has no place in Google’s mission.

Spiders and Crawling

While search engines are sophisticated, how they work can be explained rather simply: they rely on little bits of code called “spiders” to “crawl” the Internet, always searching for new and fresh content.

Once the spider finds new content, it has to decipher what it’s about. According to Brian Dean of Backlinko, there are 200 elements spiders use to determine this, some of which are:

Theme Banner
  • Image alt tags
  • Titles
  • Headers
  • Keywords

A big part of how spiders find fresh, new content, is by crawling links.

Links from other websites to your new WordPress site are one of the fastest ways of being found by Google, so much – but not all – of the information in this post is based on quality links to your website.

How-Search-Engine-Works

#1: Install Google Analytics

You should install Google Analytics on your WordPress site for monitoring purposes, and although it’s not a sure-fire method of getting Google to notice you, installing it on your website may just give them a heads up about your online existence.

How to do it?

  1. Sign up with Google Analytics. If you already have a Gmail account, simply sign up using that. Follow this guide to set it up quickly.
  2. Copy the tracking code Google Analytics provides.
  3. Install a Google Analytics WordPress plugin.
  4. Paste the code where specified.

#2: Include a Blog on Your Website

Blog content gets crawled and indexed far quicker than static pages. To boot, Hubspot reports that companies who blog get about 55% more website traffic than those that don’t.

Blogging works for all industries, even boring ones. In fact, e-commerce sites that use blogs make more money, because they attract more traffic through content. The bottom line is that on the Internet, blogs are SEO machines, and the most powerful way of gaining natural, organic traffic.

How to do it?

  1. If you are not a writer, hire one.
  2. Optimize your blog content for SEO or get a SEO optimized WordPress theme.
  3. Publish regularly posts on your WordPress site. What I mean by regularly, is at minimum once a week, but ideally twice a week. Particularly on a new WordPress site, adding content often for three or so months should make your website get noticed.

#3: Offsite Link Building

Google navigates the Internet by crawling links from page to page.

Google-Crawling

Image Credit: Techinfographics

To emulate Google’s “spider”, you’d start at a big website, like Wikipedia or BBC, and click every link you come across to go to those linked pages, and then click every link on those pages, and so on. Now imagine doing that on a few hundred billion pages.

The spider only crawls linked pages, so if your page isn’t accessible by a clickable link, Google probably won’t come across it. When Google crawls the site that’s linking to you, it will then “click” the link and discover your page.

Enter guest posting. Guest posting is when you write content for another website in exchange for a link to your website.

There are many very popular sites on the Internet who welcome content from different sources, and who allow you to link to your site. By doing this, your website gets found quicker by search engines who begin their crawling with the top, most credible internet sites.

How to do it?

But, you need to follow some principles if you want this method to work for you:

  1. Have a goal for your content.
  2. When writing for another website, understand their target audience and their needs.
  3. Only submit quality content that adds value to the website’s readers.
  4. Don’t do anything “spammy” like stuffing keywords or links into the content.

Other ways of linking to your website from others are via social media, press releases, and question and answer forums like Quora.

#4: Develop a Content Strategy

To attract ongoing, natural and organic traffic (in other words, people who find your new WordPress site when they search for the kind of solutions you offer), without needing to pay for it, your website needs to provide regular, fresh, and original content that adds value.

Developing a content strategy and implementing it will not yield immediate results by way of an upsurge in traffic. But you can use the content you publish on your website to link to from other sites.

How to do it?

At the most basic level, your strategy should include:

  1. Target audience persona research, so that your visitors are the right people who will eventually buy from you.
  2. Keyword research, so that the phrases you use in your content match the phrases your target audience persona uses to find the solutions you provide.
  3. Writing your quality content, or finding a writer that can help you.
  4. Organizing a social media marketing plan.

If you want to go all-out, follow this content strategy plan by Moz.

#5: Submit a Sitemap

A sitemap is just a map showing search engines where to go to find your website so that it can be indexed. Google recommends an XML sitemap.

How to do it?

There are two easy ways to submit a sitemap of your new WordPress site:

  1. Install an good XML sitemap plugin preferably Yoast SEO.
  2. Go to XML-Sitemaps and enter your domain to generate a sitemap.

#6: Bookmark Your New WordPress Site

There are websites where you can save links to web pages you want to “bookmark“, either for sharing or keeping. Examples of these kinds of sites are Digg and Delicious. Some of these sites, however, mark links to other sites as “no follow“, which means your new WordPress site won’t benefit at all. Search Engine Journal provides a list of social bookmark sites that don’t use “no follow“.

How to do it?

  1. Follow the instructions from each bookmarking site.

#7: Submit Your New WordPress Site URL

It can’t hurt to go directly to Google and submit your new WordPress site’s URL.

How to do it?

  1. Just log into your Google Webmaster Tools account.
  2. Click “Submit URL”.

#8: Start Social Media Accounts

While social media does not impact your search engine ranking entirely; but they do impact overall site value, authority and few ranking signals. So links from social media to your website count.

How to do it?

  1. Set up a few social media accounts like Twitter or Facebook – choose accounts your target audience frequent.
  2. Add content regularly, and in some, add links to your website.

#9: Submit URL to Directories

When your new WordPress site is ready – i.e., it contains compelling content, titles, descriptions and blog posts, you can submit the URL to one or more directories.

There are some free directories, but for many of the top ones, you’ll need to pay.

How to do it?

  1. Decide on the directory or directories; you want to submit your website URL to. Wikipedia supplies a list of directories, paid and free which you can check out.
  2. You can even create your own directory websites using these directory WordPress themes.

Conclusion

There are plenty of spammy ways you can try to fool Google with to get ranked faster, but you could end up being penalized, or in the worst case scenario, being completely blocked from all search results.

The methods above are genuine and “clean” ways of trying to get your new WordPress site ranked faster on Google, without harming your website.

Content written by Daniel Katz

9 Easy Ways To Rank Your New WordPress Site Faster on Google
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